I often get asked by clients with traditional retail business how they can drive traffic to their new online store. When you think about it, your online store is very much like a retail store, in that you rely on people frequenting your store (foot traffic) in order to generate sales. Foot traffic can come from a number of sources:

Over recent years, study after study has shown that there are a number of factors which should be considered when creating a website. Each of these is important to the overall impact and success of your website.

So, in order to create a successful website, follow these 6 golden rules:

Web users form first impressions of web pages in as little as 50 milliseconds (1/20th of a second), according to Canadian researchers. In the blink of an eye, web surfers make nearly instantaneous judgements of a web site's "visual appeal." Through the "halo effect" first impressions can colour subsequent judgements of perceived credibility, usability, and ultimately influence our purchasing decisions. Creating a fast-loading, visually appealing site can help websites succeed.